Compare¶
This section compares your solution to existing alternatives/competitors.
Use this when you want to clearly show how your approach solves common problems differently. Include specific competitors to help readers understand the comparison.
Tips
- Keep the 'With' and 'Without' columns aligned to make comparisons clear
- Here (29:49-41:48) is a great video from Harry Dry where he goes into detail on how to create a great 'compare' marketing piece.