Problem¶
Your landing page needs to show visitors what goes wrong when they don't fix their problem. This section sits between your opening promise and your feature list.
It is an important section of a landing page that sells, often overlooked.
Tips
- Your
hero.html
section should clearly state how you help: "Our product helps you solve problem XYZ". - This section describes what happens if the problem persists.
- Don't mention your product here - focus on the emotional impact of the unsolved problem
- Use specific examples and pain points your target audience can relate to